Business texting compliance basics
A plain-English orientation to the rules around texting customers — consent, opt-outs, and carrier registration. General information, not legal advice.
- Get consent before you text. Broadly, you need a customer's permission to text them. Keep a record of how and when you got it.
- Honor opt-outs immediately. 'STOP' means stop. Make sure opt-outs are tracked and respected across your whole team.
- Register for A2P 10DLC. Business texting over US carriers generally requires brand and campaign registration. Budget time and fees for it.
- Keep the records. Consent, opt-outs, and the conversations themselves — being able to show them is the point of all of this.
FAQ
Is this legal advice?
No. This is a general, plain-English orientation. Rules vary by state and situation and change over time — talk to qualified counsel about your obligations.
What is A2P 10DLC?
It's the US carrier framework for application-to-person texting on standard 10-digit numbers, involving brand and campaign registration. See the glossary for more.
A general orientation for teams new to compliant business texting — not legal advice.
General information, not legal advice.
Keep every customer text
KeepTrace captures every customer text from a shared team number — timestamped, searchable, and yours to export in seconds.
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Updated August 2026